Google is a mammoth search engine that determines the rankings of websites on search engines. Google Search Engine Marketing is the business of SEM & SEO. It's important that you understand SEO, as its importance can't be overestimated in 2021. As HubSpot say:
"And so, it’s a cold, harsh truth that without at least some presence in Google, your business is unlikely to survive long."
(HubSpot, 2020) (Source: https://blog.hubspot.com/marketing/seo)
The difference between search engine optimization (SEO) and search engine marketing (SEM) is that SEM focuses on the results that can be achieved rather than desired results. We usually all know that getting a top ranking in Google means...well...making money. Here's how you can see results for your business by implementing a well thought out SEO strategy.
Why is there a need to understand the importance of Google SEO and the constant changes that Google undergoes in the search engine business?
Several companies & individuals invest thousands of dollars in SEO in the hope of receiving a top ranking in Google Search Engine Results Pages (SERPs). Three important questions can help shed further light on this topic:
What is the purpose of SEO?
What are the benefits of SEO?
What limitations do we face?
The consistently changing goals and requirements of Google in particular have made it very difficult for webmasters to anticipate what Google requires. In fact, when looking at the latest announcements from Google, it becomes quite clear that despite significant algorithm changes and seeking to adapt to them, Google's ultimate goal has not changed.
It's quite obvious that the recent algorithm changes, such as Panda and Penguin, are aimed at bringing down the spammy, low-quality content from websites that have little or next to no value to visitors. Most of these sites are likely to be taken down once Google significantly penalizes them.
Considering that many of these sites are high-quality sites with lots of valuable content, the only way to bring them down is to decrease the rankings without increasing visitor traffic.
The reason behind this is that the earlier and more frequently a website appears in the SERPs, the more visitors it will receive from Google. With the latest Panda and Penguin update, Google has started to take into consideration the habit of a user to click on related results rather than random links, thus they want to deliver the best possible SEO results to their searchers.
The Importance of SEO
Traffic from Google is very valuable: around 90% of the search engine traffic comes from Google, which also means that traffic from Google is more valuable than traffic from any other search engine. Hence, for a website to get traffic from Google, it needs to rank high on Google search results. This is the exact reason why people often like to employ affordable SEO services for their sites.
Although you do not need to spend a lot of time optimizing your site to get top Google rankings, it still takes time and effort to rank well in Google search results. It also means that you need to be patient if you want to achieve success. There are a lot of people who fail at SEO because they would rather not acknowledge the hard work needed to get their websites to rank well in Google search results. They would rather spend their time creating additional revenue for their existing business instead of worrying about diversifying their SEO campaign.
The Importance of Backlinks
Another factor that leads many people to succeed in their SEO campaign is the importance of backlinks. In simple terms, a backlink is a link on another website that points back to your website. Each backlink that points to your website is a vote. The more votes you get, the more you win. For instance, you will get one vote for each link to point at your website. If you have ten backlinks, then each vote is worth one vote and each link will count as a positive vote.
But it is important to keep in mind that not all backlinks are created equal. Backlinks from websites with a high page rank will be more beneficial than those from websites with a low page rank. You might hear that "a link from a PageRank 8 website is worth 60 points". The statement is true, but only if that particular website is also an authority site. Your link will be much more valuable if it is from a PageRank 1 website. There is much more to a link that can make or break your campaign.
The goal of your SEO campaign is to build backlinks from high-quality sites. Now that you know the importance of working with quality backlinks, you should have no trouble completing your campaign. A few weeks of effort in the right direction will reward you with improved search engine rankings and more traffic coming to your website.