HubSpot estimates that over 70% of marketers are now using content marketing to drive their business. However, content marketing requires potential customers to see your content, and this is where SEO and backlinks come in.
Backlinks are just one component of search engine optimization (SEO). They are how search engines are currently crawling the internet and reading links on websites.
However, there is more to a link than just having a website with the appropriate words in the correct location.
SEO Has Changed Over The Years
Some years ago, the search engines spider (Google) used to only read title tags. To rank a website, Google spiders rated the wording used in the title tags to indicate the website's subject matter.
Today, this has changed somewhat as many companies learned to take advantage of this by placing words and phrases in the title tags of websites they wish to list on.
Today, search engines look for more than just the words used in the title tags. There are many other factors which lead to higher search engine placements for popular keyword search terms.
Other important factors include the text in the title tags' wording and the text on the website's content.
Design and Content
In web design, the ultimate goal is to create a website that meets top search engine placement criteria, even if that placement is not guaranteed.
Unfortunately, many web developers create websites without regard for the text and content in the title tags, menu graphics and other essential parts of the page.
The reason for this inexorable web development path is either ignorance or insufficient designing knowledge.
Sometimes a web developer will program a page only for the sake of finished design. If the search engines do not index the finished web creation, you might want to consider redesigning that particular web site.
Don't Neglect Trends
It is crucial to ensure that all of your web pages have trends recognized by the search engines. This is important because you might not get the desired result when you do not follow this critical recommendation.
It is important to understand that the way the search engines index your website is through their robot or spider program. Search engines use these types of programs to collect and organize the data collected and then send it back to the search engine so it can be indexed. The links that are part of your website root directory contain the search engines' information to reach and spider your entire website.
Utilize Your Sitemap
Sitemaps help the search engines gather information about your site to easily find your business and products.
By creating a sitemap, you can tell the search engines how to index your site. Bear in mind that the primary goal is to make it easier for your visitors to find your business website.
By submitting a sitemap, you will ensure that the search engines can reach all of your pages quicker.
Backlinks are a vital part of SEO strategy, but you mustn't neglect the other crucial SEO strategy elements. With the tips from this short article, you can now go ahead and optimize your site for SEO.